Swanky Badger Announces Rebrand and Launch of "Swanky On-Site" Event Personalization Service
San Diego, CA – January 6th, 2025 – Swanky Badger, a name synonymous with high-quality, personalized retail gifts, is proud to announce a subtle yet significant rebranding for its promotional products division.
Effective immediately, the promotional arm of the company will operate under the name Swanky, reflecting the brand’s evolution and its commitment to high-quality, gender-neutral, and sustainable gifting solutions.
The retail division will remain Swanky Badger, while the newly named Swanky introduces a refreshed identity, complete with a modern logo, vibrant color scheme, and a renewed focus on industry-leading, personalizable gifts. This transformation is showcased at Swanky’s new online home: www.swankypromo.com.
A Natural Evolution After Three Years of Industry Growth
Since entering the promotional products industry three years ago, Swanky has established itself as a go-to source for trend-forward, customizable gifts. While Swanky Badger’s retail roots were traditionally male-focused, the evolution to Swanky underscores the brand’s shift toward inclusivity, offering high-end products that appeal to all genders, recipients, and occasions.
“We’ve spent the last three years learning, growing, and refining our approach in the promotional products industry,” said Mark Hanratty, Founder and CEO of Swanky. “Our new name, Swanky, is a natural progression of that journey. It represents not just who we are today but who we aim to become—a leader in creating high-quality, customizable gifts that stand out for their style, sustainability, and versatility.”
Commitment to Sustainability and Giving Back
Swanky’s refreshed identity is more than just a name change. It embodies the brand’s commitment to offering inclusive, retail-ready products while maintaining its give-back philosophy. The company continues to focus on innovative products, eco-friendly materials, and practices that positively impact the communities it serves.
“Our vision is to be a brand that resonates with today’s consumers—who value not just exceptional products, but also the stories and ethics behind them,” Hanratty added.
Introducing "Swanky On-Site" – Personalized Gifting at Live Events
As part of this exciting new chapter, Swanky is thrilled to announce the launch of Swanky On-Site, a cutting-edge event service designed to elevate the gifting experience. With Swanky On-Site, brands can offer personalized, high-quality gifts directly at events, allowing attendees to witness their items being customized in real-time. This service provides an unforgettable brand experience that leaves a lasting impression.
Swanky On-Site will debut at the PPAI Expo, Booth #2535, where attendees can see firsthand how this innovative service can transform corporate gifting and event marketing.
“Our mission is to not only deliver exceptional gifts but to create unforgettable experiences,” said Hanratty. “Swanky On-Site takes this to a new level by combining our expertise in personalization with the excitement of live events. It’s a game-changer for our clients and their audiences.”
Visit Us at www.swankypromo.com
The new website, www.swankypromo.com, serves as the hub for all things Swanky, offering customers an intuitive platform to explore the brand’s full range of promotional products and customization options.
As Swanky sets its sights on the future, it remains committed to leading the industry with innovative solutions and a customer-first approach.
About Swanky
Swanky, the promotional products division of Swanky Badger, specializes in creating high-quality, customizable gifts for diverse recipients and occasions. With a focus on sustainability, craftsmanship, and giving back, Swanky is dedicated to providing products that make an impact. Learn more at www.swankypromo.com.
Swanky is part of the Rupt Ventures group, and will be showcasing its new look at PPAI Expo, Booth #2535.
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For media inquiries or further information, please contact:
Mark Hanratty
CEO of Swanky Badger
mark@swankypromo.com